Dealers & Resellers
Turf dealers, installer-resellers, supply yards and regional distributors get wholesale access, product support, California delivery and help closing project sales. Apply once, order per project or stock inventory.
Who this is for
The dealer program is for companies that sell turf to their own customers and want a California supply partner behind them.
Retail and trade showrooms carrying synthetic turf lines for installers and homeowners.
Installation companies that supply product to other crews or subcontractors.
Distributors adding a California-stocked turf line to their catalog.
Yards adding rolls, infill and accessories for walk-in trade customers.
Dealer benefits
Four things a dealer needs to sell turf with confidence.
Dealer pricing tiers on every product line, with volume steps as your monthly quantity grows.
Spec sheets, sample packs, sales training and a trade desk contact for technical questions.
Statewide delivery to your yard or direct to your customer’s job site, coordinated by us.
Help pricing and specifying larger jobs your customers bring you, from drawings to delivery.
Process
From application to first delivery in four steps.
Send the dealer application with business type, territory and expected monthly volume.
We confirm your tier and send the dealer price list and product documentation.
Hold inventory at your yard or order per job. Either way the trade desk handles logistics.
Deliveries to your location or your customer’s site anywhere in California.
Product access
| Line | Pile · face weight | Why it is specified here | Specifications |
|---|---|---|---|
| Prince 80P80 | 1.38 in · 60 oz/sq yd | Entry specification. The volume mover for price-led enquiries. | Specifications |
| Queen 90Q90 | 1.61 in · 60 oz/sq yd | The lightest roll to handle and the value spec for large residential areas. | Specifications |
| Imperial 100IM100 | 1.77 in · 75 oz/sq yd | The commercial and high-traffic workhorse at 75 oz/sq yd. | Specifications |
| Regent 100RT100 | 2 in · 75 oz/sq yd | A 2 in pile for customers buying on appearance. | Specifications |
| Superior Natural 80SN80 | 1.89 in · 83 oz/sq yd | The most natural look in the line, at 83 oz/sq yd face weight. | Specifications |
| Majestic 110M110 | 1.77 in · 70 oz/sq yd | A premium landscape spec on the heaviest single filament in the line. | Specifications |
| Princess 115PR115 | 2 in · 88 oz/sq yd | Premium lawns on the heaviest face weight in the line at 88 oz/sq yd. | Specifications |
| Elite Pet 80EP80 | 1.25 in · 60 oz/sq yd | The purpose-built pet line, a category most yards are asked for weekly. | Specifications |
| Crown PuttCP | 0.75 in · 55 oz/sq yd | Putting surface on a 3/16 in gauge. Sells alongside a landscape collar. | Specifications |
| Champion SportCS | 1.1 in · 77 oz/sq yd | Sports and play surfaces for club, school and facility enquiries. | Specifications |
Every line carries the same 16-year limited material warranty, and coverage depends on the product being used in the application it was approved for. Compliance data is published per product on the warranty and compliance page. Specifications are subject to manufacturer confirmation.
Dealer application
Tell us about your business. We reply within one business day with tier confirmation and next steps.
No fixed minimum to join. Pricing tiers step with volume, so dealers moving more than 20,000 square feet a month see the deepest rates.
Yes. Many dealers add Superior Turf Direct as a California-stocked second line for faster delivery and project support.
We supply the trade. When a customer of yours contacts us directly, we route the sale back through you.
Spec sheets, sample packs and product photography are available to dealers on request.
Documentation: warranty and compliance · spec sheets and buyer guides · how to read a turf specification
Tell the trade desk the application and square footage. We recommend the product and return contractor pricing.